Bill Bartmann understands that building up your company's online presence requires more than setting up a website. In addition to a website you need to utilize other forms of social networking to reach a wider audience and direct them back to your website.
What is a Blog?
A blog is a web log of articles that you write and post for other people to read. While some people blog to talk about their lives and the things they are doing, you can use this resource to promote your business.
If used correctly you can make a blog that will link readers back to your website. Blogs are a great way to bring attention to your company by being a person who has information and discusses things that are of interest to potential customers.
Here are the benefits of creating blogs
Get Your Name Out There
Bill Bartmann's tip # 1 The first benefit of a blog is getting your name out there. When you first start your blog, you won’t have a lot of followers, but if you are persistent and make sure to keep putting out good and useful information, you will start to get a following. These will be people that read your blog updates regularly. Over time they will start to recognize your name and get to know you and your company because of it.
Bill Bartmann's tip # 2 A blog helps your business is by being helpful to others. When you write your blog entries for people to read, think about the kind of information they may need and be looking for. Make sure to have that type of information in your blogs. The more people can find the information they need in your blogs the more they will keep coming back for more and more, hoping you will be able to answer all of their questions.
Becoming an Expert in the Industry
Bill Bartmann's tip # 3 A blog promotes you as an expert in your industry. This takes a little different tact. Sure, it can help to have a number of those helping articles out there, but in order to make yourself become an expert in your industry you need to do a little more than just be helpful. Pay attention to the trends in your industry and mention them in your blog posts. The more you seem to know about what is going on in your industry the more others will begin to look to you as an expert in your field. It is possible this will even open the doors to more than just customers, but also guest expert columns and spots in your trade publications and even at your local industry conventions. The more you get your name out there, the more people will look to you.
Bill Bartmann has started 7 businesses in 7 industries. Through his business experiences he has learned a lot; Bill Bartmann shares everything he knows about business ownership and success with his online course, Billionaire Business Systems.